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Automatically Randomize Emails for A/B Testing

Overview

You might want to use Playbooks to automatically randomize emails for A/B testing. Having two different email templates for a single Play step which will be used randomly without bias from Managers, Admins, or Sales Reps will allow to collect data and improve prospects' conversion.

 

Information

This is not an option at the moment but has been logged with Engineering and is being considered for future versions.

 

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Legacy Jira Ticket PM-314

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  1. Priyanka Bhotika

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